Pure Bayanihan targets 1 Million livelihoods to help end poverty

How a non-profit organization embodies ‘bayanihan’ one sustainable livelihood at a time

Rochelle and her mother share a warm moment outside their modest home. Rochelle, who paused her studies to care for her ill mother, is a beneficiary of Pure Bayanihan’s Pisonet WiFi vending machine, which allows her to earn an income while hoping to return to school in the future.

MANILA, PHILIPPINES – Pure Bayanihan, a US-registered 501(c)3 nonprofit with a goal of creating one million livelihoods for people living in poverty, is proud to announce the official launch of its nationwide initiative aimed at alleviating poverty in the Philippines through sustainable livelihood programs. With a current poverty rate of 15.5%, down from 18.1% in 2021, the nation still faces significant challenges, with over 17.5 million people living below the poverty line. Limited access to quality education and stable employment opportunities, particularly in rural areas, has hindered many Filipinos from achieving economic stability.

Typhoon Kristine, along with past natural calamities, highlights the Philippines’ vulnerability due to its location in the typhoon belt and the Pacific Ring of Fire—this reality has fostered a strong sense of community and resilience among Filipinos. Inspired by this spirit, Pure Bayanihan made it their mission to tackle systemic barriers faced by communities by promoting skills development, entrepreneurial opportunities, and broader access to essential livelihood support. At the heart of its mission lies the Filipino spirit of “Bayanihan”—a powerful ethos of collaboration and unity that drives community-driven solutions such as community pantries, donation drives, and disaster relief efforts to support and rebuild affected communities.

“The fact is that some Filipinos are just one storm away from having nothing; they might also be one hand up away from getting out of nothing. Filipinos, with a little help, could make a big recovery from hardships and lift themselves up.” said Barry Harrigan, Chairman of Pure Bayanihan. “So, our effort has really been about perfecting the ways in which we could give them a hand up and put them on a good track, and that’s really what Pure Bayanihan is all about.”

A group of single mothers and widows in Diffun, Quirino underwent food processing skills training conducted by Pure Bayanihan. These newly acquired skills provide them with opportunities to generate income, support their families, and gain valuable knowledge for a sustainable future.

Pure Bayanihan has made a significant impact since its founding, positively affecting 50 communities, 1,898 families, and 9,490 individuals across the Philippines. One of its standout programs empowers widows and single mothers through skills training, helping them establish small businesses and achieve financial independence.

Rhenia (right) beams with pride as she shows her friend the weight of her collected plastic bottles, which she sells to support her livelihood. Rhenia is one of the beneficiaries of Pure Bayanihan in BASECO, Manila, where she received seed capital to kickstart her entrepreneurial journey in plastic trading. Through this initiative, she has been empowered to create a sustainable source of income, helping her and her community break the cycle of poverty.

The organization is also addressing pressing social and environmental issues. In Baseco, Manila, they’re turning waste into valuable products, combating both poverty and pollution. Meanwhile, in Iloilo, they’re supporting Kangkong farmers, boosting their income and contributing to regional food security.

A group of Kangkong farmers in Iloilo smiles brightly as they harvest fresh water spinach from the river, ready to bring their produce to the market. They received a motorized tricycle for easier transportation to the market and alternative livelihood support from Pure Bayanihan, equipping them to boost their income and sustain their community.

Building on these successes, Pure Bayanihan plans to expand its reach further in the coming years. The organization is actively seeking partnerships with local governments, corporations, and international organizations to maximize its positive impact.

To further its mission, Pure Bayanihan has partnered with PRecious Communications Philippines, an award-winning multi-market integrated communications agency, to enhance outreach efforts.

Upcoming initiatives include traditional hilot healing skills training for indigenous communities in Tanay, Rizal; sugarcane juicing equipment for farmers in Ilocos Sur; and a washing machine vending business program for stay-at-home mothers in Navotas City. To support initiatives like these, you can get involved with Pure Bayanihan’s advocacies by visiting www.purebayanihan.org. With all administrative costs covered by their founders and sustaining supporters, 100% of the support they receive goes directly to the fight against poverty, making a meaningful impact in the lives of those in need.