Jollibee’s new Ube Pie offers crispy and creamy spin to classic Pinoy treat

There’s a new dessert pie in town—and it boasts of a classic Pinoy dessert favorite at its core!

Jollibee, the country’s number one fast-food brand, is introducing a sweet, creamy, and purple addition to its dessert line-up: the all-new Ube Pie. Bringing together a delightfully rich ube filling and the texture of a golden-brown, crispy pie crust, this new offering is definitely the answer to your ube cravings.

“The Ube Pie is an exciting new addition to Jollibee’s dessert-pie line, which includes all-time favorites like the Peach Mango and Choco Mallow Pies,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary Products. “We’ve turned this humble yet truly delicious dessert into a convenient treat that you can enjoy on the go while staying true to the unique characteristics of this classic Pinoy ingredient.”

Thanks to its vivid purple hue and irresistible combination of sweetness, good mouthfeel and texture that simply melts in the mouth, ube has taken the culinary world by storm over the last couple of years. Chefs and taste-makers across the globe cannot get enough of ube, as seen in glowing features in publications like GQ andHuffPost.

“Ube fanatics will be happy to know that there’s a new ube treat for them when craving strikes. Just drop by the nearest Jollibee for an authentic, delightful Ube Pie!” added Segismundo. 

Indulge in your ube cravings with the new Ube Pie, available in all Jollibee stores nationwide for dine-in, take-out, drive-thru, and delivery starting May 21, 2018. The Ube Pie will retail for P29.00* for solo and P82.00* for the Trio Pack.

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