Chum Churum Soonhari now available in the Philippines
Among the many reasons for soju’s popularity in the country is how food and drink are at the heart of both Korean and Filipino cultures. Drama series often portray the drink as one best shared with friends or a romantic interest. Sharing meaningful moments with family and friends over even the simplest of meals paired with a refreshing beverage is also something Filipinos have in common with counterparts from the Land of the Morning Calm.

Great news for soju connoisseurs! Pepsi-Cola Products Philippines, Inc. (PCPPI) is making Chum Churum Soonhari available nationwide.
Starting March 2023, the well-loved soju brand will be made available in all 7-11 branches in the Philippines.
“We are excited to bring Chum Churum Soonhari within reach of more Filipinos through our strong partnership with Lottle Chilsung Beverage, adding this well-loved soju brand to our product roster allows us to be part of the international cultural exchange through food and beverage,” said PCPPI president and chief executive officer Frederick D. Ong.
Aside from the Original flavor, Chum Churum Soonhari will also be available in the Philippines in Peach and Grape flavors.
PCPPI, the exclusive manufacturer of PepsiCo beverages in the country, also distributes well-loved beverage brands such as Pepsi Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton Ice Tea, Milkis, Sting, and Premier.