Monthly Archives: July 2018

This year’s Marketing Conference revolves around elevating the practice of marketing to a higher level. For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, what is being forgotten is the fundamentals of marketing itself.

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally and locally have gathered together to share their marketing success framework, their learning and failures, and how they eventually brought their passion, values and beliefs to solve a consumer need and make the world a better place, while being in business in the process. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the breakout sessions.

Conference Objective:
Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making. They are also expected to go deep dive into specialized marketing fields of interest and learn from experts. It will be a perfect opportunity to network with various stakeholder groups in the marketing ecosystem. Finally, participants are expected to feel refreshed and motivated to do their job after the conference, as the musical execution in nature will ensure that each participant will be highly engaged and involved in the entire conference.

Conference Format
Morning Sessions will be plenary sessions where we get top caliber regional speakers talking about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low cost airline. Filipino mix martial artist champion Brandon Vera will share his journey from being an injured army man to become an MMA champion, and how he is now one of the marketing faces of One Fighting Championship. Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level. George Yang on the other side, will provide how he started McDonalds in the Philippines, and how he grew a global brand in the local setting.

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and Research Sales and Distribution, and Entrepreneurship. This allows participants to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the experts.
Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1 st Musical Conference in the country to attend “The Greatest Marketing Man”, the National Marketing Conference of Philippine Marketing Conference on August 9 to 10 at Sofitel Tent, Manila.

To register to “The Greatest Marketing Man” the 49 th National Marketing Conference of Philippine Marketing Conference, you may contact PMA Secretariat at nationalmarketingconference@philippinemarketing.net.ph / 0935-9100873 / 6387700/ 6345722

For Media and PR related concerns, you may contact Migs De La Rosa of Mplify at migs.mplify@gmail.com or 0977-3597602 / 0998-8876063

Most transactions are seen as nothing more than a simple and casual exchange of services among people who need to fulfill a deal to further their respective businesses. But there are those whose transactions run deeper- like those which alter the lives of customers and clients whose ties are made stronger by a trusted and reliable logistics provider like LBC.

Vincent Rasalan, a General Surgeon by profession, has another passion: he also vends food in jars- like taba ng talangka, atchara, vinegar and the like- a business inspired by his mother who was able to support his education- from high school to medical school by selling such delicious treats. But unlike before when his mother sold the delicacies house to house or by taking orders through phone, Vincent found a bigger market through social selling. Via his small online venture called #OnlineTalipapa, Rasalan is able to continue his mom’s legacy and reach a wider market.

Enabling Vincent with his side business is LBC, whom he has long relied on to complete his customers’ orders, whether by retail or bulk. In having a trusted partner like LBC, Vincent and many others like him, are able to free themselves from the problem of transporting products so they can, instead, focus on growing their enterprise. Vincent narrates:

“A small business such as ours needs partners we can depend on to carry out tasks which will be extremely difficult for us. We are thankful to LBC, because they have helped us deliver our goods from across cities, provinces and even, regions. They make our work easier- and have made our products more accessible to both loyal and new customers”.

LBC, for their part, is only too happy to provide a reliable platform for both traditional and online sellers and buyers so they can exchange goods and services as seamless as possible. And seeing content customers like Vincent gives LBC a fulfillment like no other knowing that they have moved lives and businesses yet again.

Whether you get a speeding ticket in California, you can either pay the fine or contest the ticket. Which should you do? Paying the fine can be the simplest way to get the ticket taken care of. But you should consider that you will most likely incur points on your driving record and may have an increase in your auto insurance rates. You may also have to pay to attend traffic school. Fighting the ticket will take some work, but it is worth it. Instead of searching for “traffic lawyers near me”, just go to The Ticket Clinic for experienced moving violation lawyers.

Do You Have a Defense?

There are many ways to fight a speeding ticket in California. The key is to create reasonable doubt in the judge’s mind. First thing, look at the citation and understand the dates and your responsibilities. You might be able to contest the ticket by mail or phone before your scheduled court date. A traffic ticket attorney can help you understand this process so that you know all of your options.

To fight the ticket, you will need information about why you were wrongly charged. This could be as simple as questioning the radar equipment, such as if it had been calibrated recently. If there was a train or another vehicle nearby, the officer could have gotten a misleading reading. There are other California codes that could affect your guilt or innocence. When you work with a traffic ticket attorney, you can explore the factors that could get the ticket dismissed.

Hire a Traffic Attorney

In California, you cannot get a public defender for a moving violation. You have the option to represent yourself or to hire a traffic ticket lawyer. When you’re ready to search “speeding ticket lawyer near me” just think of The Ticket Clinic. We are experienced in fighting traffic tickets and have an 80 percent success rate. Contact us for a free consultation.

Organizations around the world are undergoing transformation fueled by cloud, artificial intelligence, mixed reality and the Internet of Things. These technologies are helping businesses and society reach new heights – retail is becoming more personal, banking is becoming more seamless, and healthcare is becoming more predictive and preventive.

At the heart of these incredible stories of transformation – and more – are Microsoft partners. The Microsoft partner ecosystem is a group of hundreds of thousands of organizations driving positive, global impact. Building everything from line-of-business apps to industry-specific solutions on Dynamics 365 to gaming experiences, these companies are a natural extension of the team at Microsoft, delivering cutting-edge technology to millions of customers.

Microsoft sees its partner’s success as its own and is squarely focused on delivering a true, two-way partnership with its partner network. In this year’s Inspire 2018, Microsoft announced new programs, tools and resources to help partners innovate, grow and differentiate their businesses.

Delivering innovation through apps and services

Whether they’re building apps or services, Microsoft partners need access to the latest technology from Microsoft and guidance on how to extend that technology to build tailor-made solutions.

Microsoft recently announced exciting new innovations in Microsoft 365, including a free version of Teams, new intelligent events capabilities, the Workplace Analytics teamwork solution and more. The tech company also announced new cloud, apps and data technologies including Azure Data Box Disk, Azure Virtual WAN, Azure Firewall and more.

Microsoft partners will be able to leverage these new offerings to help customers embrace and innovate in the modern workplace and continue to help customers in their journey to the cloud.

In addition to new technologies, Microsoft released new Digital Transformation eBooks, and practice-building playbooks, expanding on the popular resources already leveraged by tens of thousands of partners looking to build and enhance their practices.

Enabling greater customer reach

In Microsoft’s third quarter, Azure revenue grew by 93 percent, with partners driving a considerable portion of that growth. To build on this great momentum, Microsoft is doing two new things to fuel partner growth – leaning on its marketplaces and enhancing AppSource as the entry point for selling with Microsoft, as well as improving go-to-market benefits for partners to help them grow their businesses.

The new marketplace capabilities include integrated partner-to-partner solutions, private offers, and expanded consulting services. Each of these new capabilities provides partners new ways to get solutions in front of a bigger base of customers and to provide them with a better buying experience. It is Microsoft’s focus to connect partners with customers.

Microsoft is also providing greater flexibility and more opportunities to unlock new benefits that help partners go to market. Starting later this year, partners with competencies will have a choice of benefits packages based on their business focus. Microsoft is expanding core benefits to include access to services that support generating leads, improving lead velocity and increasing close rates for app or service offerings.

Showcasing partner specialization

For Microsoft partners, specialization is key to growth. Microsoft seeks to do more to help customers find the right partners with the right solutions. At Inspire 2018, the tech company announced new ways for partners to demonstrate their proven expertise to customers with the introduction of new advanced specializations and the new Microsoft Azure Expert MSP initiative. Partners can now demonstrate that they have the right capabilities to help with specific customer business challenges.

At last year’s Inspire, Microsoft initiated a new journey with its partners, with a commitment to their success. In the world of Digital Transformation, everyone needs an ecosystem, and a partnership with Microsoft is a partnership with its ecosystem. Together, Microsoft and its partners are in a position to take advantage of the unprecedented $4.5 trillion opportunity and unleash the power of true partnership to unlock incredible growth and success – for each other, and for their customers.

Jason Drilon

As the marketing landscape continues to change in the face of new trends and technologies, digital transformation emerges as an essential response to this change. The biggest companies in the country are shaping their acquisitions and strategies to fit a digital, fully integrated future.

Havas Ortega has stepped up to the plate by setting up its own Build & Innovation team, headed by creative technologist Jason Drilon, whose career spans over a decade and a half in providing innovative and creative solutions for some of the

Havas Ortega responds to the call of digital transformation and the innovation mindset – Jason Drilon to lead Build & Innovation team

largest brands in the world. Drilon’s body of work includes years in BBDO Guerrero, JimenezBasic Advertising, Ogilvy and Mather, and Bates 141.

Drilon previously worked at Havas Ortega between 2011 and 2015 as their Head of User Experience + Technology and Creative Collaborator. He worked in an internal unit, Collab, which integrated several disciplines, including design and technology, to provide innovative and creative ideas for Havas’ brands. During this time, he was instrumental in developing Havas Media APAC’s HEARTbot (Havas Engagement-Activated Response Technology Robot), a platform that can connect social media behavior such as likes and hashtags to electronic switches that can turn on lights or activate machines. The project sought to help brands achieve more meaningful connections with their consumers, through engagement and participation.

He was then given the opportunity to work at The LEGO Group in Billund, Denmark, where he stayed for two years as the Lead Content Strategist for LEGO City, LEGO Minifigures, LEGO BOOST and LEGO House. He was in charge of UX design for desktop and mobile, digital content strategies, ideation and production, and digital project management on these brands, cementing his multi-disciplinary expertise in technology, strategy, and creative solutions.

Drilon’s homecoming to Havas Ortega marks the beginning of the agency’s next leap into digital transformation. Heading the Build & Innovation team, he will help provide innovative solutions that leverage the latest technologies and trends in design, and build apps, platforms, and user experiences for Havas Ortega’s clients.

“Innovation is an oft-misused term in the industry that just wants to grasp at anything new. My goal is to provide solutions and strategies that are truly innovative in meaningful ways, which engage with consumers and their needs. I’m happy to be working once more with Havas Ortega and seeing what I can contribute in this digital era. My experience outside the country has certainly given me brand-new perspectives, and I’d like to take this opportunity to give back,” Drilon said of his appointment.

Havas Ortega responds to the call of digital transformation and the innovation mindset – Jason Drilon to lead Build & Innovation team

CEO Jos Ortega looks forward to the work of the Build & Innovation team, advancing his vision of the agency providing a truly integrated marketing and communications solution for their clients. “Digital isn’t the future – it’s the present. Through our Build & Innovation team, Havas Ortega will help more brands achieve their business objectives with creative solutions tailored to the digital era.”